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What is guest posting?
Guest posting or guest blogging is a powerful and popular tactic that writers and website owners use to boost their domain and brand authority all at once. It can increase traffic, improve your rankings, and make you an expert (and in some cases even a thought leader) in your field.
Haven’t you taken advantage of this strategy yet? Are you wondering “what is a guest post?” and eager to learn more? If so, you’ve come to the right place.
We’ll talk to you about everything you need to know about the basics of guest blogging. So don’t go anywhere.
What is a guest blog?
First thing first. What is a guest blog?
Guest blogging consists of two parties. Publishers and creators of content.
Often, creators (writers, websites, brands, etc.) will contact the publisher website and ask if they accept guest posts. If so, the creator will submit an article to the publisher’s website for free.
In exchange, content creators are often allowed to insert a link to their own website and include their own bio for publicity.
In short, publisher sites (hopefully) get authoritative and relevant articles for free. In exchange, the creator of the article gets a backlink to their website and exposure for their brand.
If you are unfamiliar with backlinks, this simply means a link to a certain website. However, backlinks bring more than just traffic. They are also good for overall SEO.
The higher the quality of a website’s backlinks, the better it will be for Google. High-quality backlinks indicate that your website is worth sharing and linking, and that other attractions are referencing it.
Is guest posting helpful?
Guest posting is a classic link building technique. Apart from that, it is also great for building a name for yourself or your brand. Publishing your content on a reputable website can open up unexpected opportunities and give you high-quality exposure.
If you’re wondering “Does guest posting work?”, yes. However, when starting guest posting, you must employ white hat guest blogging techniques and thoroughly review your publisher site to avoid penalties from Google.
How Guest Posts Can Improve Your SEO (+ Business)?
Guest posts can improve your SEO in a number of important ways (if done correctly). If the site that accepts your post is older, authoritative, and relevant to your niche, that link can be an important part of your backlink profile. A good link profile can help you improve the ranking of your linked pages and improve your overall domain authority. Of course, the benefits aren’t just for you. Many sites accept guest posts because the posts provide value to them and their audience.
Your links can benefit them too: if you’re making a guest post on someone’s site, it’s polite to promote it (you have a good reason to do so anyway). Linking to your own blog or posts on social media provides some new traffic to the hosting site.
It provides a greater variety of expertise: Guest posts offer website owners a way to expand the expertise they offer their audience. Good guest posts magnify the value of existing content and give readers a reason to stick around.
It helps them maintain a content timeline: Most of the posts that really succeed are long, in-depth, and research-based. No one, not even an expert, has some well-researched and insightful presentation every day. However, the daily traffic of blogs that publish is 5 times that of blogs that do not publish. Publishers need these extra posts to give their audiences something to eat. This gives their star content creators time to work on their next big case study, infographic or guide.